Pablo Sierra grew up most of his life in the Lakeview neighborhood on the North side of Chicago. He went to the University of Illinois at Urbana for undergrad and Northwestern University's Kellogg Graduate School of Business for his MBA. Mr. Sierra studied Political Science and Economics for his undergraduate degree. In the past, he used to have a large collection of exotic reptiles and was an avid painter that at one time studied at the Art Institute of Chicago. Mr. Sierra has done many things in his life including owning a number of Frozen Yogurt outlets, taught for eight years, served as a Senior Marketing Manager for Lucent Technologies, and he sold cars while he was in college.